Celebrating 30 years, the Arizona Aloha Festival shares the joy of the islands through music, dance, food and education. The largest Aloha Festival in the country, more than 30,000 people per day attend the ohana friendly two-day event.
teamworks communication planned and executed a media relations effort for the 2024 Arizona Aloha Festival in Tempe that generated millions of TV, online and social media impressions valued at nearly $300,000. TV coverage included all of the major stations in the Phoenix market — AZFamily, Fox 10, 12 News, ABC15 and Telemundo. Print and online coverage was extensive and represented the entire Valley.
Some of the highlights included one reporter playing the ukulele, another hula dancing, and a moving Maori ceremony. (click on each photo to view coverage):
