Facebook Just As Relevant As Ever for PR by Richard Brownell | 07/25/2014 Share on twitter Share on facebook Share on linkedin Share on pinterest_share Share on google_plusone_share Share on email Share on more 38 Second quarter earnings released earlier this week prove that rumors of Facebook’s demise have been greatly exaggerated. The company reported $2.8 billion in revenue, a 55% year-over-year increase, exceeding Wall Street forecasts for the ninth quarter in a row. The company is on track to control 9.5% of the U.S. digital advertising market by the end of the year, up from 5.9% in 2012. So, Facebook [...]
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Social Media: Who? What? When? Where? Why?
When the social media age first dawned (remember Friendster and MySpace?), it seemed like a curiosity. But then Facebook took off. And Twitter. And suddenly, businesses realized that they needed to be visible on social media platforms or be left out of millions of daily conversations. That precipitated a mad rush into social media. Clients felt they needed to be on Facebook and they’d better be tweeting. Content was usually an afterthought: recycled news releases and repurposed website copy. What was said took a back seat to saying “something, anything,” so as not to be left out of this major marketing [...]
The Reality of Hunger in America
Feeding America has released its annual report on the State of Hunger in America 2014. Currently 49 million people in our nation live in homes that are identified as food insecure – meaning that they do not always have access to adequate amounts of food to maintain an active, healthy lifestyle, according to data released by the USDA in September 2013. The USDA found that 20 percent of households with children and nine percent of elderly people living alone are food insecure. Nearly 38 percent of all jobless individuals have been unemployed for 6 months or longer. 10.4 million individuals are [...]
Even When It’s Global, It’s Local
PR for Non-Profits Aiding in Relief Efforts Halfway Around the World Typhoon Haiyan (known in the Philippines as Yolanda), slammed through several Filipino islands recently, leaving behind it mass destruction, death, and people without food, shelter and water. Government agencies and nonprofit organizations all over the world began mobilizing to help. One of these nonprofits is our client Feed My Starving Children (FMSC). This organization provides meals for starving and malnourished people all over the world. In the Philippines, we work with mission partners that have a great reach over the 7,500 islands of the Philippines. Due to FMSC’s ongoing relationship [...]
First Annual Snark Free Day Takes Flight
By prcgpowerlines on October 22, 2013 in Announcement An idea that blossomed at last year’s National PRConsultants Group Conference takes flight today. Snark Free Day, already generating national attention, has an ambitious goal: to eliminate negativity, cynicism and #snark in person and online. This group of national PR pro’s has a simple objective: to clean up communication one nice word at a time. … Read more ...
The Snark Free Day Challenge – Can you do it?
By prcgpowerlines on October 21, 2013 By Melanie McCraney, Founder of McCraney Communications Snark Free Day, a day devoted to kindness, civility and verbal restraint sounds like a good idea – easy and even fun. A day devoted to eliminating rude, harsh or sinister sarcasm. Do you have what it takes? Who’s not up for that? Piece of cake, count me in! On October 22nd, folks are being asked to put their snarky ways aside and just be nice. It’s Snark Free Day, and coast-to-coast, people are taking the pledge to go Snark Free. Others are asking, “What is snark and [...]
Snark Free Day October 22nd
What is "Snark" anyway? @UrbanDictionary’s top definition: “Combination of ‘snide’ and 'remark.’ #snarkfreeday
The PR Advice I Never Thought I’d Give
2013-10-10 12:31:25-04 By Melissa Libby, President, Melissa Libby & Associates Back in PR school the professors beat it into our heads: Never, ever, no matter what, should a client respond with “no comment.” And so we dutifully advised our clients accordingly and worked hard to craft carefully worded messages to right a wrong or soften a situation.... Read more...
A Glare Grows in Dallas: Why a New Condo Tower Has the City’s Art Community Up in Arms
This photo from a recent Vanity Fair article (2013) shows the glare from a building, that has resulted in a PR controversy. By Lisa Faulkner-Dunne, Lisa Faulkner-Dunne and Associates Public Relations It certainly seems like common sense, and basic ethics, to avoid making up names and posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s pages. Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high [...]
Nonprofit PR — Why you can’t afford not to invest in it.
By Barb Harris and Sharon Kreher, principals of teamworks communication management There’s always been an appropriate tension between what nonprofit agencies spend on their mission and what they spend on administration. And certainly, that’s a ratio one should consider in evaluating the effectiveness and efficiency of a charity. But, the tendency to adhere too rigidly to the “spend as little as you can on admin” often backfires. As any for-profit business understands, sometimes you have to invest dollars in order to generate more funds. That means expenditures in facilities, staff, capacity, advertising, and yes, public relations. While nonprofits don’t think in [...]
Toot Your Horn – Companies Should Promote their Cause Marketing
By Sharon Kreher & Barb Harris, principals of teamworks communication management Corporate social responsibility isn’t a new concept. Many companies participate in charitable giving; some even do “cause marketing.” But do most do enough to let their customers know about their giving? Do they give their customers opportunities to join in supporting the chosen cause? Does their charitable giving program involve their employees? Are they getting enough “upside” to warrant maintaining or even expanding their giving? Corporate giving, of course, starts with a donation to a worthwhile cause. But too many companies, large and small, fail to incorporate additional levels of participation that can [...]
The Power of Little Gestures
By prcgpowerlines on May 22, 2013 By Gary Young, GaryYoungInk A week ago, my wife, Pam, and I were in the Newark airport awaiting our flight home to Minneapolis. Pam noticed two military men having a sandwich before their own flight. Seeing that that they didn’t have anything to drink, she said, “I’m going to ask them if I can get them anything.” My initial reaction was that familiar tug of Minnesota self-effacement. (Like Garrison Keillor of “A Prairie Home Companion” noted, “Jesus said the meek would inherit the earth, but so far all we’ve gotten is Minnesota and North Dakota.”) [...]
3 Ways to Use Google to Be Better at PR
Guest blog by Carrie Morgan for Convince&Convert. I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of [...]
Strategic Thinking Exercises – Where Does Your Brand Live?
Published on May 8, 2013 by Mike Brown in Brainzooming - All Posts, Branding, Creativity, Insights, Strategic Thinking, Strategy, Tools Working on developing a brand strategy for a client’s brand re-launch, we were brainstorming potential phrases for its brand promise and brand dimensions. We were starting with an extensive list of words we’d developed through a variety of brand-related strategic thinking exercises. While trying out word combinations to describe our client’s brand, we happened upon a new branding exercise. Here’s the scenario for this strategic thinking exercise: Imagine your brand is relocating to an intersection in a new part of town [...]
